Media planning and buying services: S4C | Hello Starling

Media planning and
buying services: S4C

Media planning and
buying services: S4C

Hello Starling provides national broadcaster (and national treasure) S4C with media planning and buying services.

Posted - 3 June, 2014

 

Client and service provided

 

S4C is the world’s only dedicated Welsh language television channel, commissioning productions from ITV Wales and BBC Cymru Wales, as well as independent producers across Wales. We provide them with media planning and buying services.

 

Summary

 

A unique national broadcaster, S4C is hugely important to the cultural landscape in Wales. They are a key component of Welsh self-identification. Their content, and audience, is constantly evolving and we work with them to ensure our media planning and buying strategy develops right alongside.

 

We provide media planning and buying services for the channel, through multi-platform campaigns. This includes promoting new series, viewers evenings (events) and informing the public of the many ways they can interact with S4C.

 

In planning S4C’s media campaigns, we hold to our values of understanding the audience we are trying to reach and making sure that we are presenting them with the right message at the right time, and through the right format.

 

A recent highlight was the campaign for Y Gwyll/Hinterland, a crime drama series that has been syndicated throughout the world. We developed a campaign that utilised media including television, press, out of home, radio and online. The campaign saw an increase in new viewers for the channel and is one of the campaigns we are most proud of over the last year!

 

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