TV advertising is a high profile advertising platform, a key component of the media mix and a format that is often used as the catalyst for integrated media plans. It is especially useful when looking to reach a broad audience.
- Television is still, even in this digital age, the format most used by the population, most of the time.
Commercial TV attracts a very healthy youth audience, reaching 62% of the 16-34 demographic every day. The advertising that runs on TV is just as much a part of the cultural furniture as the shows that we purportedly tune in to watch.
- Consumers watch (and respond to) live TV and TV adverts now more than ever.
With 96% of British homes owning a television, TV advertising is one of the most effective ways of getting your brand’s name in front of your target audience, whilst in the comfort of their own home.
Want to know whether TV advertising would work for you? Whether you’re looking to reach a nationwide audience or connect with family homes within a specific region, we have the knowledge, the industry wide contacts and experience to make it happen.
If you would like to get some more information about this service give us a call (we love a chat) or alternatively send Becci (media expert and general fountain of knowledge) a message below and she’ll be sure to get back to you by the end of the working day.